<p>The first standard products using the C55X core will be announced this spring. One family will use a native 1.5-V core and offer speeds of about 200 MHz to deliver about 400-Mips performance. A 0.9-V family will deliver about 140 Mips at speeds of 70 MHz. Custom versions of the C55X cores are already being designed into prototype cellular handsets, Hames said.</p>

For commodity managers, whose sole focus is sourcing with suppliers that improve cost or value, developing a source plan should be a primary responsibility. A sourcing strategy combined with supplier management maximizes the overall contribution to major business goals.

We can't declare victory when the game's only at halftime,” agreed FCC member Susan Ness. She also backed a regulatory review of the copy protection and labeling issues if the two industries fail to reach agreement soon. However, neither official mentioned a deadline for an industry deal on the outstanding DTV-cable issues.

Copy-protection problem lingers Both industries pledged to resolve the remaining issues in time to avoid federal intervention, but observers said the two sides remain far apart. The copy-protection issue involves the licensing terms applied to copy-protection technology and the equipment used to implement it. The labeling issue will determine how consumers are notified about whether their digital TV set connects to other digital appliances, such as an advanced set-top box or a digital VCR.


The two sides put the best face on the deal and vowed to continue talks on the remaining compatibility issues. The cable and consumer electronics industries now have specifications that ensure that signals transmitted on cable will be easily viewed on digital sets,” said NCTA President Robert Sachs.

With these agreements, many more consumers will soon be able to access the wonders of digital television through cable,” added CEA head Gary Shapiro. This is yet another giant step forward in the transition to DTV.”

The agreement on direct connection specifies signal levels and quality as well as video formats, the parties said. The agreement also provides for carriage of Program and System Information Protocol” data on cable systems to support on-screen guide functions in digital receivers.


The FCC has yet to act on a separate dispute about whether the cable industry must carry digital broadcasts. The cable industry opposes broadcasters' efforts to impose must carry” rules for digital broadcasts as an unconstitutional taking” of its property. Broadcasters argue that digital TV will not take off without mandatory cable carriage.

TOKYO—As it seeks ways to branch out from its core PC microprocessor business, Intel gearing up to make a big push into cellular phones by upping its stake in Japan's thriving wireless communications market. The plan includes taking a lead role in the development of key technologies and devices to accelerate the evolution of cellular phones here, and making investments in local companies to generate demand for content-rich interactive services.


Next Monday, Intel K.K. president Nobuyuki Denda is expected present a plan on how the company will leverage the wireless communications boom sweeping Japan, where consumers can already take part in a rich entree of multimedia and Internet access capability over a variety of networks.

Intel is already a major supplier of flash memory chips for cellular phones sold worldwide, and has stated its intention to extend its reach into the digital baseband. Just as it has with the PC, Intel's plans to attack the market at different angles by presenting a coherent hardware strategy while working on new technologies and helping create more demand for services accessed through handsets.

Gross margins for the first half of the fiscal year fell to 27%, from 28.4%, reflecting a change in the product mix to lower-margin devices.

Perhaps to compensate for the recent erosion in some of its overseas markets, such as Asia and Latin America, Richardson is putting the final touches on a large-scale reorganization that will group products into categories reflecting the markets into which they are sold.

As a result, there will be five strategic business units: RF and wireless communications, which will serve cellular companies, among others; medical, serving hospitals that use diagnostic tools; broadcast, consisting largely of radio and television companies; industrial power, which includes manufacturing; and security systems.

It's a more efficient way of addressing the marketplace,” Richardson said. By going to a market focus, there'll be a salesman for each customer.”

Integration plans

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